Why We Exist
Cross-border expansion is broken.
Companies spend months researching new markets, hiring consultants, building strategies. Then they arrive and realize the real work has barely started. The introductions don't happen. The meetings go nowhere. Cultural gaps turn small misunderstandings into dead deals.
We started SSP because we'd seen it too many times: smart companies with solid products failing not because of their offering, but because they lacked the right local partner.
We don't leave after the strategy deck. We pick up the phone, make the introductions, sit in the meetings, and stay until deals are signed.
Siam Strategic Partners Limited • Registered in Thailand • No. 0105569032001
Thailand: The ASEAN Hub
Why companies choose Thailand as their expansion base—and how we help
For Chinese Companies
Thailand offers ASEAN manufacturing with established Chinese business networks. We facilitate entry by working with Chinese-speaking partners to bridge communication while handling Thai-side partner vetting, BOI navigation, and IP protection.
For Singapore Companies
Thailand provides lower costs and a large talent pool for service expansion. Whether you're setting up a branch, hiring a local team, or extending your services into Thailand, we help you build operations that satisfy your board. Same approach works for Hong Kong and Malaysia-based companies expanding here.
For Malaysian Businesses
Cultural proximity and strong bilateral trade make Thailand a natural expansion market. We help you navigate the border and build partnerships that work.
For Western Companies
Thailand offers the most English-friendly ASEAN entry point with established legal frameworks. We help you translate Western expectations into Thai business reality.
For Foreign Startups & SaaS
Thailand has a growing tech ecosystem and English-speaking early adopters. We help you land pilot customers, localize your offering, and find distribution partners—often without requiring full entity setup until you have revenue.
For Thai Companies
Expand internationally with a partner who understands Thai business culture and has worked in the markets you're entering.
About Chai
Chaiyakorn Yingsaeree
Founder & Managing Director
Cross-border experience built from operating, not observing.
Thailand Market Depth
Built multiple startups and worked at Thailand's national technology research center. Deep networks in Thai technology, manufacturing, and trading sectors. We know who makes decisions and how trust is actually built here.
US Financial Standards
Experience at a leading US financial institution. We understand Western execution standards and what due diligence actually looks like.
UK Regulatory Expertise
Ran operations at a UK-regulated firm. We know compliance frameworks and how regulated firms operate.
Approach
Direct. Practical. Outcome-focused. The best advisory relationship is one where the advisor is so integrated into your success that you forget they're external.
What Makes SSP Different
The Big 4 Alternative for Cross-Border Growth
| Feature | Traditional Consulting | Siam Strategic Partners |
|---|---|---|
| Deliverables | Research and recommendations | Commercial outcomes |
| Commitment | Exit after delivery | Stay until deals close |
| Pricing | Hourly billing | Retainer + success fees |
| Perspective | Western-only | Deep Thai roots + Western financial standards |
| Knowledge | Theoretical | Built businesses, closed deals |
We're for companies who:
- •Are expanding across ASEAN borders and need regional expertise
- •Need China-Thailand business facilitation in either direction
- •Have outgrown DIY market entry but aren't ready for Big 4 budgets
- •Need more than advice—they need someone to actually make the calls
- •Care about results more than reports
Our Principles
Execution beats analysis.
A good plan executed today beats a perfect plan next quarter.
Relationships are the real moat.
Markets are made of people. We invest in genuine relationships, not transactional networking.
Cultural fluency is a competitive advantage.
Understanding how business works in different contexts prevents costly mistakes.
Transparency builds trust.
We tell you what you need to hear, not what you want to hear.
Our success is tied to yours.
When we engage, we're committed to your outcomes—not just our deliverables.
Bias toward action.
We believe the best advisory relationship is one where the advisor is so integrated into your success that you forget they're external.
How We Price
We believe in pricing transparency without surprises
Discovery Call
We understand your scope, no charge
Detailed Proposal
Line-item breakdown of deliverables and associated costs
Milestone Payments
You pay as work is completed, not upfront
Change Process
Scope changes are documented with cost impact before approval
No hidden fees. No "surprise" invoices.
You'll know exactly what you're paying for before we start.
Schedule a Discovery Call