Enter Thailand with Confidence.
Expand Across ASEAN.
Cross-border advisory for companies expanding into and out of Thailand. We help you find partners, close deals, and navigate the gap between corporate strategy and ground reality.
Why SSP
We Bridge What Others Can't
China, Singapore, Malaysia, US, UK, and Thai business expertise in one team. We understand the expectations on all sides—and we translate between them.
Strategy That Actually Gets Executed
Most consultants hand you a report and leave. We stay until you've got signed contracts, active partnerships, and revenue flowing.
Warm Introductions, Not Cold Outreach
Our network is your network. We make the calls that actually get answered.
Aligned for Your Success
Our fees tie to your outcomes. When you win, we win.
Who We Help
Singapore Companies → Thailand
Setting up a Thai branch or expanding your service business here. We help you hire the right team and build operations that satisfy your board. Same approach works for Hong Kong and Malaysia-based companies.
Foreign Startups & SaaS → Thailand
Tech companies seeking their first Thai customers. We help you validate product-market fit, land pilot customers, and build local distribution partnerships without setting up a full entity first.
Western Companies → Thailand
Firms entering ASEAN via Thailand. We help you translate Western expectations into Thai business reality.
Chinese Companies → Thailand
Manufacturers, brands, and supply chains expanding into ASEAN. We help you find partners who meet your quality and IP standards.
Malaysian Businesses → Thailand
Cross-border trade and distribution. We help you navigate the border and build partnerships that work.
Thai Companies → Global Markets
Thai exporters and service providers expanding to China, Singapore, Malaysia, US, UK, and EU. We help you navigate foreign partner expectations from experience.
Why Trust SSP
Chaiyakorn Yingsaeree
Founder & Managing Director
I started SSP because I got tired of watching good deals fall apart.
International companies come to Thailand with solid plans but hit a wall: they don't know who to trust, how decisions actually get made, or why their Western playbook doesn't work here. Thai companies looking abroad face the opposite problem—they have the product and the hustle, but they don't understand how foreign partners evaluate them.
I've been on both sides of that frustration.
Thailand Market Depth
Deep experience in Thai technology research and multiple startup ventures. We understand who actually makes decisions, how relationships work, and which partnerships survive pressure.
US Financial Standards
Experience at leading US financial institutions. We understand how elite Western firms evaluate risk and execute under pressure.
UK Regulatory Expertise
Operations experience at UK-regulated financial services firms. We know regulated environments, governance frameworks, and the gap between corporate standards and ground reality.
What this means for clients: We don't need a cultural briefing to work with your Singapore, Chinese, or Western team. We speak the language of corporate governance across markets while navigating Thai business culture with fluency.
How We Help
Market Entry & Expansion
Assess opportunities, map the landscape, and build your entry strategy.
You'll receive:
- • Market assessment report
- • Prioritized opportunity ranking
- • 90-day execution roadmap
- • Regulatory checklist
- • Introduction to pre-vetted local partners
Business Development & Partner Engagement
Identify targets, run outreach, and secure meetings that convert.
You'll receive:
- • Qualified prospect list
- • Outreach sequences
- • Meeting calendar with decision-makers
- • Meeting notes and next steps
- • Relationship tracking
Strategic Partnerships & M&A Support
Find partners, structure deals, and navigate cross-border transactions.
You'll receive:
- • Target mapping
- • Off-market deal sourcing
- • Due diligence coordination
- • Negotiation support
- • Terms structuring
Digital & Operational Enablement
Optimize processes and leverage technology to scale efficiently.
You'll receive:
- • Process documentation
- • CRM setup
- • Workflow automation
- • Knowledge management systems
What Makes SSP Different
The Big 4 Alternative for Cross-Border Growth
| Feature | Traditional | SSP |
|---|---|---|
| Deliverables | Research and recommendations | Commercial outcomes |
| Commitment | Exit after the presentation | Stay until deals close |
| Pricing | Hourly billing | Retainer + success fees |
| Perspective | Generalist advisors | Deep Thai roots + Western financial standards |
| Knowledge | Theoretical market knowledge | Built businesses, closed deals |
We're for companies who:
- •Are expanding across ASEAN borders and need regional expertise
- •Need China-Thailand business facilitation in either direction
- •Have outgrown DIY market entry but aren't ready for Big 4 budgets
- •Need more than advice—they need someone to actually make the calls
- •Care about results more than reports
Our Principles
Execution beats analysis.
A good plan executed today beats a perfect plan next quarter.
Relationships are the real moat.
Markets are made of people. We invest in genuine relationships, not transactional networking.
Cultural fluency is a competitive advantage.
Understanding how business works in different contexts prevents costly mistakes.
Transparency builds trust.
We tell you what you need to hear, not what you want to hear.
Our success is tied to yours.
When we engage, we're committed to your outcomes—not just our deliverables.
Bias toward action.
We believe the best advisory relationship is one where the advisor is so integrated into your success that you forget they're external.
Ready to stop planning and start executing?
Whether you're entering Thailand or expanding from it—we can accelerate your timeline and de-risk your expansion.
Schedule a Discovery CallNo pitch. No pressure. Just a conversation about your goals.